Here is an advertisement I found in the
MARTA station. It is an advertisement of PNC bank. There is a slogan “see every
ATM become a free ATM” on it. It means that you needn't pay the handling charge
when withdraw cash or access to other services on the ATM. It’s really convenient
and can save your money at the same time.
Some other advertisement on the PNC website.
PNC uses different style for the different clients.
For education loan, PNC uses a picture of a mother and a daughter. They are
back to back, and make people feel comfortable. For small business, PNC uses
the concise character style and a colorful picture to make people think they
are professional. For the mobile service, PNC uses an iPhone in the advertisements.
When people see it, they will look their iPhones and check whether they can use
the PINACLE Mobile.
It is very wise for PNC to use different
advertisements. Because different clients have different needs. They can make
benefit maximization via using different advertisements.
Here are some introduction of PNC:
PNC
Financial Services Group, Inc. is an American financial
services corporation,
with assets (as of December 31, 2011) of
approximately $271.205 billion.[1] PNC
operations include a regional banking franchise operating primarily in
nineteen states and
the District of
Columbia, specialized financial businesses serving companies and
government entities,
and leading Turnkey Asset
Management Program and processing businesses.
PNC is
the fifth largest bank in the United States (total branches), sixth largest
bank by deposits in the United States, sixth largest by total assets,[2] [3] and
the third largest bank off-premise ATM provider.[4] PNC
is based in Pittsburgh.
From Wikipedia
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