Actually, Coke has become an inseparable part of the representations of American popular culture. You can see young guys drinking Coke everywhere; in amusement parks, at schools, in restaurants, etc. Some ones even can't live without Coca Cola. Just like hamburgers and other fast food, Coca Cola isn't healthy but convenient and delicious. During our childhood, we must have a good memory with Coca Cola; picnic outside, movies, journeys or something else.
The pictures of
advertisements I took in Coca Cola
NO.1
NO.2
The pictures of
advertisements I found on Internet (from www.baidu.com)
NO.3
NO.4
Comparison of
these four advertisements:
In the first
advertisement, Coca invites four famous baseball players to promote their
products. In this way, they want to convince the audience that Coke is loved by
athletes and will be loved by everybody.
The second
advertisement uses a cute mascot to close the distance between the company and
consumers. This cartoon character can encourage the audience to buy Coke
vividly.
Let’s have a look at the
advertisements I found on Internet. The boards Coke uses are usually red and brown which
are also the colors of their products. Red can impress people,too. They create
a strong impact on the audience. Both advertisements use words to convince the audience
that they can have fun and enjoy their life when they drink Coca Cola.
Analysis:
The first one uses
ethos. When you see four well-known players advertise for this product, you
will naturally believe that Coca Cola is the most delicious soft drink. Maybe
one of them is your favourite baseball star, then his words will be very
powerful and effective.
The second
advertisement uses pathos. The advertisers create the cute character. A large
number of consumers will love it. So it will affect this part of consumers and
encourage them to buy Coke.
The third and
forth advertisements use logos to promote Coke. In the third picture, several
young people seem very happy and energetic. And the words implies the audience
that it is because they play on the Coke side of life. The forth is similar.
Through pictures and words, the advertisers make consumers believe that their
life will be better by drinking Coca Cola.
The
introduction of Coca Cola:
Coca-Cola is a carbonated soft drink sold in stores,
restaurants, and vending
machines in every country except Cuba and North Korea. It is
produced by The Coca-Cola
Company of Atlanta,
Georgia,
and is often referred to simply as Coke . Originally
intended as a patent
medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola
was bought out by businessman Asa Griggs Candler, whose
marketing tactics led Coke to its dominance of the world soft-drink market
throughout the 20th century.
The Coca-Cola
Company has, on occasion, introduced other cola drinks under the Coke brand
name. The most common of these is Diet Coke, with others
including Caffeine-Free
Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry,Coca-Cola Zero, Coca-Cola Vanilla, and
special versions with lemon, lime or coffee.
Based on
Interbrand's best global brand 2011, Coca-Cola was the world's most valuable
brand.
----------------- from WIKIPEDIA
Here is a link to Coca Cola's advertisement video in China which is very funny.
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