7/24/2013
7/22/2013
Shops_Apple Store_Game Shop_CHAMPS
These pictures are also taken in Lenox.
We went to see the Apple store.
Many people are choosing items they want.
Lots of Commodities
Then,we go to the Macys,it has a striking title.
in-store positioning
Famous sports shop: CHAMPS
Fashion never sleeps!!!
7/21/2013
Shops_Calvin Klein_ZARA
We came to Macy's at Lenox Square Mall.
This is Calvin Klein shop in Macy's.
Let's see the Calvin Klein runway show first.
There are only few advertising boards in the shop.
But a lot of discounts in the shop.
Most of the clothes are made in China.
We also go to ZARA at Lenox Square Mall.
They use a big poster to spread their products.
As the storefront says, lots of products are on sale.
Here is a fashion video from ZARA.
7/19/2013
Shops_LACOSTE_ANN TAYLOR
Last Tuesday, we went to LENOX again.
LACOSTE is much cheaper than the same products in CHINA.
Its target consumers are business men who are rich and handsome.
Its target consumers are business men who are rich and handsome.
It's a cute shop which sells delicate and beautiful envelops,cards and some other presents. Consumers in this shop are usually young cute girls or ladies.
It's a fashion shop which sells female cloth.
But it seems that there are not many customers inside.
But it seems that there are not many customers inside.
7/15/2013
Advertisements of Well Care_by Zhizhen Wang
One day,when I was taking a bus, I happened to see this advertisement.I just took a photo, and want to know more about it.
I also find other pieces of advertisement from the internet.
All the pictures are selected from:
Comparison and Analysis
The four pieces of advertisement are all in blue tone, which give people a feeling of sweet and warm. All of them have brief sentences to show the company’s core ideology of “well care”, which impels you to buy its products or take part in it. The logos are all well organized and delicate. They can be clear at the first glance. And they are also easy to be remembered and recognized.
These ads can be seen in the buses, on the website and many other places. The intended audience is the person who has just had a series disease and wants to recover his health. And people who lives an uncomfortable life can get great benefits from it. What's more, there is always some contact information in the advertisement, such as phone numbers.
WellCare Health Plans, Inc. began operations in 1985 and is based out of Tampa, Florida. WellCare provides Medicareand Medicaid managed care health plans for 2.2 million members. Wellcare partners with over 91,000 physicians and employs over 3,500 associates. Wellcare Health Plans, Inc. is the holding company for several subsidiaries, including WellCare, Staywell, HealthEase, Harmony, and 'Ohana. Regional offices are located in Miami, Florida; Manhattan, New York; North Haven, Connecticut; Baton Rouge, Louisiana; Marietta, Georgia; Houston, Texas; and Chicago, Illinois.
7/14/2013
Advertisements of Coca Cola_by Liang Qiu
Actually, Coke has become an inseparable part of the representations of American popular culture. You can see young guys drinking Coke everywhere; in amusement parks, at schools, in restaurants, etc. Some ones even can't live without Coca Cola. Just like hamburgers and other fast food, Coca Cola isn't healthy but convenient and delicious. During our childhood, we must have a good memory with Coca Cola; picnic outside, movies, journeys or something else.
The pictures of
advertisements I took in Coca Cola
NO.1
NO.2
The pictures of
advertisements I found on Internet (from www.baidu.com)
NO.3
NO.4
Comparison of
these four advertisements:
In the first
advertisement, Coca invites four famous baseball players to promote their
products. In this way, they want to convince the audience that Coke is loved by
athletes and will be loved by everybody.
The second
advertisement uses a cute mascot to close the distance between the company and
consumers. This cartoon character can encourage the audience to buy Coke
vividly.
Let’s have a look at the
advertisements I found on Internet. The boards Coke uses are usually red and brown which
are also the colors of their products. Red can impress people,too. They create
a strong impact on the audience. Both advertisements use words to convince the audience
that they can have fun and enjoy their life when they drink Coca Cola.
Analysis:
The first one uses
ethos. When you see four well-known players advertise for this product, you
will naturally believe that Coca Cola is the most delicious soft drink. Maybe
one of them is your favourite baseball star, then his words will be very
powerful and effective.
The second
advertisement uses pathos. The advertisers create the cute character. A large
number of consumers will love it. So it will affect this part of consumers and
encourage them to buy Coke.
The third and
forth advertisements use logos to promote Coke. In the third picture, several
young people seem very happy and energetic. And the words implies the audience
that it is because they play on the Coke side of life. The forth is similar.
Through pictures and words, the advertisers make consumers believe that their
life will be better by drinking Coca Cola.
The
introduction of Coca Cola:
Coca-Cola is a carbonated soft drink sold in stores,
restaurants, and vending
machines in every country except Cuba and North Korea. It is
produced by The Coca-Cola
Company of Atlanta,
Georgia,
and is often referred to simply as Coke . Originally
intended as a patent
medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola
was bought out by businessman Asa Griggs Candler, whose
marketing tactics led Coke to its dominance of the world soft-drink market
throughout the 20th century.
The Coca-Cola
Company has, on occasion, introduced other cola drinks under the Coke brand
name. The most common of these is Diet Coke, with others
including Caffeine-Free
Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry,Coca-Cola Zero, Coca-Cola Vanilla, and
special versions with lemon, lime or coffee.
Based on
Interbrand's best global brand 2011, Coca-Cola was the world's most valuable
brand.
----------------- from WIKIPEDIA
Here is a link to Coca Cola's advertisement video in China which is very funny.
Advertisements of PNC BANK__by Xinyang Yang
Here is an advertisement I found in the
MARTA station. It is an advertisement of PNC bank. There is a slogan “see every
ATM become a free ATM” on it. It means that you needn't pay the handling charge
when withdraw cash or access to other services on the ATM. It’s really convenient
and can save your money at the same time.
Some other advertisement on the PNC website.
PNC uses different style for the different clients.
For education loan, PNC uses a picture of a mother and a daughter. They are
back to back, and make people feel comfortable. For small business, PNC uses
the concise character style and a colorful picture to make people think they
are professional. For the mobile service, PNC uses an iPhone in the advertisements.
When people see it, they will look their iPhones and check whether they can use
the PINACLE Mobile.
It is very wise for PNC to use different
advertisements. Because different clients have different needs. They can make
benefit maximization via using different advertisements.
Here are some introduction of PNC:
PNC
Financial Services Group, Inc. is an American financial
services corporation,
with assets (as of December 31, 2011) of
approximately $271.205 billion.[1] PNC
operations include a regional banking franchise operating primarily in
nineteen states and
the District of
Columbia, specialized financial businesses serving companies and
government entities,
and leading Turnkey Asset
Management Program and processing businesses.
PNC is
the fifth largest bank in the United States (total branches), sixth largest
bank by deposits in the United States, sixth largest by total assets,[2] [3] and
the third largest bank off-premise ATM provider.[4] PNC
is based in Pittsburgh.
From Wikipedia
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